Here’s How Google’s Latest Update Affects Your Online Business
This July, Google is updating
their Chrome web browser to explicitly notify visitors when they’ve landed on a
website that is not secure. It’s likely that other web browsers will follow
their lead in order to create a safer environment online.
As the necessity for online
security increases, changes like this could have a negative impact on your
business if you don’t take action to secure your site. Read
more…
Tag :
online security
The Do’s and Don’ts for a Website
Creating
a website can be an exciting, yet daunting task, as you are building out a
central repository and online image for your brand. The way your brand is
perceived depends on the content you write, the images you share, the language
you use (both written and descriptive) and the overall user experience you are
offering to your customer. It is a holistic rendition of what your brand stands
for, and is therefore crucial to understand the best practices when it comes to
creating a website.
Here
are some checklists to keep in mind while building out your website.
Tag :
Creating a website
Peer Pressure in the context of Education Options
I want to join XYZ classes,
BECAUSE my friends also go there”
Man
is a social animal. Therefore, he is always trying to belong. Countries,
states, villages, homes – any social unit- looks to highlight some common
aspects that can give us the comfort of familiarity, and a sense of belonging.
In
the youthful days, such associations are derived from housing complexes, clubs,
schools and colleges. In fact, to a large extent, our career choices also stem
out of our peers’ choices and information base. This is great in a world where
the future is well-defined, roles are stable and there is relatively less
life-altering disruption in the course of one’s working lifetime. Read
more…
MIT and Stanford –Admit in 2 of the super-elite M7 Business schools
He was a Chartered Accountant with about 4 years of
work experience in the transaction advisory space. He was a slogger right from
the start. Born and brought up in a small North India town, he scored in late
nineties in his grade XII exams to get into the Hindu College (could not make
it to SRCC or St Stephens). He got a job in one of the large transaction
advisory practices in India and did the usual work there (like many hundred
others). He did not have any significant ‘T’ shaped qualities to
get into any top-notch college. Like many before him, he was confined to
struggle and a life of mediocrity.
“Not me”, said he.
And he got down to work!
He did not want to
settle for less. Hence he signed up with us and started working right from
January. And therefore we had a clear 8 -10 months to prepare and sharpen his
narrative. Read
more…
Setup Twitter For Your Business In Less Than 2 Minutes
What’s
the next big social networking site after Facebook? With over 316 million
active users and 500 million tweets sent per day, Twitter definitely takes that
spot. With so much activity happening every second, most businesses consider
this as a great network to interact with their audience.
But there are some businesses
that have still not capitalized on this amazing network. The good news is ‘It’s
not too late’ and the best part is that setting up a Twitter account for your
business is really easy. Here’s a simple step-by-step guide. Read
Here…
Prepare A Bucket List Of Programs Before You Apply To A University
Choosing the right
University/Course combination which fits well with your skills and interests,
has the right brand value and eventually leads to a great job are the most
important factors before you start writing your college-application.
Often
people just apply basis the rankings of universities in a particular subject.
That, in our experience, is an inefficient way of choosing a program and often
leads to vastly suboptimal results.
University and program selection should be
preceded by the creation of a bucket-list. A bucket list is essentially a
collection of university-program combinations which gives you a
‘reflection-anchor’ to figure out which programs are a good fit for you.
Read
More…
What is the difference between MIT and an average university?
A lot of my students ask me
whether it really matters that they get into top schools. We all know that
getting into a top college like Harvard or Stanford is extremely difficult, and
additionally these colleges are extremely expensive. More so, with the advent
of MOOCs great content is freely available. Then, why should I try to get into
a top-tier university like Columbia or Yale?
I view a university as a
resource, among many others that are available to a student. Given that we are
going through a period of information overload, there is no premium on
information. Likewise, old educational methods around information dissemination
are also increasingly becoming obsolete. A good university is ahead of time and
really makes sure that you get curated experiences which help you learn in the
most meaningful manner. Read
more…
