Showing posts with label facebook. Show all posts
Facebook to Sell Video Ads on Behalf of Other Firms
Facebook Inc. is now selling video ads on behalf of other companies, a move that could prove lucrative for the technology giant and intensify its competition with Alphabet Inc.subsidiary Google and other online ad specialists.
The company said on Monday it will help marketers sell and place “in-stream” and “in-article” video advertisements across third-party websites and applications, including those operated by Daily Mail, Mashable and USA Today Sports Media Group.
Facebook news selection is in hands of editors not algorithms, documents show
Leaked documents show how Facebook, now the biggest news distributor on the planet, relies on old-fashioned news values on top of its algorithms to determine what the hottest stories will be for the 1 billion people who visit the social network every day.
The documents, given to the Guardian, come amid growing concerns over how Facebook decides what is news for its users. This week the company was accused of an editorial bias against conservative news organizations, prompting calls for a congressional inquiry from the US Senate commerce committee chair, John Thune.
The boilerplate about its news operations provided to customers by the company suggests that much of its news gathering is determined by machines: “The topics you see are based on a number of factors including engagement, timeliness, Pages you’ve liked and your location,” says a page devoted to the question “How does Facebook determine what topics are trending?”
